Privacy Policy

This Privacy Policy applies to personal information collected by Merchant Industry, LLC dba Swipe4Free.

1. Collection of Information

Depending on what you do when you visit any website, you provide information about your visit to the site’s owners. Your visit to this site may provide us with certain statistical information collected on an aggregate basis as you browse the site. We use the information to improve the usefulness and quality of the site and to respond to our visitors’ requests for information or other services. Except as specifically noted below, we do not use your personal information for any other purpose and we do not sell or distribute it to any third party.

As you browse this website, we are able to collect information on the domain from which you contacted us, but not usually personal individual information such as your email address unless you provide it to us. We also capture information that helps us track, among other things, the number of visits to our site, the number of return visits, which pages at the site are visited most often, where visitors were before they linked to our site and the number who leave our site via a link to another site. These statistics are collected through web server logs and cookies, which allow us to trace the paths followed by visitors to our site as they move from one page to another. Cookies do not capture your individual email address or any private information about you.

In the course of serving advertisements to this website, our third-party ad servers (including Google) may place or recognize a unique cookie on your browser. User interaction with ads and ad-views across the Google Display Network, DoubleClick for Advertisers, and/or other display advertising networks are reported in conjunction with activity on this site. Information about your visit to this website, such as number of times you have viewed and/or clicked an ad (but not your name, address, or other personal information), is used for internal reporting and advertising optimization only.

Users may opt out of Google’s use of cookies by visiting the Google Advertising Opt-out Page. Users may opt out of Google Analytics by visiting the Google Analytics Opt-out Page. Users may opt out of third party vendor use of cookies by visiting the Network Advertising Initiative Opt-out Page.

When you send us an email to comment on our products or services or to ask a question, we learn your exact email address and any personal information about you that you elect to provide in the email. The information is used only to respond to your communication, but will be stored, along with our reply, in case further communication is necessary or appropriate. If your email requested information or other services offered through our site, your email address will be used to provide the requested information or service until it is no longer available or until you affirmatively ask us to stop providing the product or service. We will not use your address to send you unsolicited information, unless it is related to the information or service you requested.

2. Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with our affiliates and other third parties for marketing purposes, as permitted by law.


We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

Business Partners

We may share your information with our business partners to offer you certain products, services or promotions.

3. Protection of Personal and Business Information

If you choose to make a purchase from us or submit an application to open an account for any of the services offered by us, or have already chosen to do so, you will be providing, or have already provided, information about yourself and/or your business to us. We take the confidentiality of your personal and business information very seriously. We do not collect information from you unless you provide it to us in connection with your application for a service or product we offer, and the information provided to us is used for the purposes of considering, underwriting, approving and setting up your account for the product or service you requested. If we are unable to provide you with the service or product for which you have applied, or we become unable to continue providing products or services to you for any reason, we may share certain of the information you provide us with a business partner that may be able to offer you an alternative service or product to suit your needs. In addition, from time to time, we may use certain of the information you provide to us to contact you about other products or services we offer, or our business partners offer, that may be of interest to you. We may also provide your contact information to certain of our business partners to enable them to contact you directly regarding such products or services. If you do not want us or our business partners to contact you about such other products or services, please send an email to Please provide us with your business name, city, state, and merchant identification number (MID) if applicable. If you have multiple accounts with us, identify each account for which you are opting out. We will promptly honor any such request received at this email address.

We may respond to subpoenas, court orders, or legal process by disclosing your personal information and other related information, if necessary. We also may choose to establish or exercise our legal rights or defend against legal claims and use your personal information in this regard as appropriate.

Swipe4Free has established safeguards to help prevent unauthorized access to or misuse of your personal information, but cannot guarantee that your information will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate applicable law or the policies of Swipe4Free and its affiliated providers). To protect your privacy and security, we may use passwords and other protections and features to help verify your identity before granting access or making corrections to your personal information.

These safeguards are reviewed and may be adjusted in response to advances in technology and the latest security threats.

4. Children

We do not solicit data from or market to children. If we learn that we have collected personal information on a child under the age of 13, we will delete that data from our systems. Swipe4Free encourages parents and guardians to go online with their children. Here are a few tips to help make a child’s online experience safer:

  • Teach children never to give Personal Information (such as name, address, phone number, school, etc.) unless supervised by a parent or responsible adult.
  • Know the sites your children are visiting and which sites are appropriate.
  • Look for website privacy policies and know how your child’s information is treated.

Please visit the FTC’s website for more tips on protecting children’s privacy online.

5. Linking to Other Sites

Remember when you link to another site from this site, we do not control that linked site and our Privacy Policy does not apply to the linked site. Your use of other sites is subject to those sites’ own terms of use and/or privacy policies, which you should review before browsing those sites.

6. Updates to this Privacy Policy

Swipe4Free may update this Privacy Policy at any time, so please review it frequently. We will post a notice to this policy and the home page link whenever this Privacy Policy is materially changed so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Your continued use of the www. website after any change will signify and confirm your assent to those changes.

7. Account Information

If applicable, you may at any time review or change the information in your account or terminate your account by:

  • Logging into your account settings and updating your account
  • Contacting us using the contact information provided below

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

8. Emails and Communications

When you provide Swip4Free with your email address for any purpose, including purchases or marketing, your email address will automatically be retained and used to send other unsolicited email communications without any additional emails to opt-in or confirm your subscription. This information is visible and disclosed to administers of the website, but will not be shared with any other organization other than as stated in this Privacy Policy.    

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

  • Noting your preferences at the time you register your account with the Site or our mobile application, if applicable.
  • Logging into your account settings and updating your preferences.
  • Contacting us using the contact information provided below

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.


Swipe4Free is dedicated to protecting personal information and will make every reasonable effort to handle collected information as carefully and securely as possible. By clicking SUBMIT or CLICKING “I AGREE” below, you expressly authorize Swipe4Free and its affiliates or partners to call/text you with offers, messages and reminders at the number you provided, which you certify is your own number, including through the possible use of automated technology and recorded messages. You are not required to consent in order to participate since you can call us directly instead. Any information communicated to Swipe4Free for text messaging and or storage will remain in the ownership of Swipe4Free. Swipe4Free will, at no time, rent or redistribute this information without your consent, except where legally required to do so.

Your contact information (belonging to you) is collected by a Swipe4Free user on an opt-in basis and can be collected in different ways:

  • Swipe4Free collects your mobile number when you text the Swipe4Free’s opt-in keyword to a Swipe4Free short code or a keyword to a long code. Certain SMS text features enable the collection of name, email address, or other customized information by asking you to reply via SMS texts with specific information. Note: Message and data rates may apply.
  • Swipe4Free user may have previously collected your contact information on an opt-in basis outside of the Swipe4Free system. You state that your contact information was collected with your permission and you have consented to receive text messages from Swipe4Free.
  • Certain SMS text features enable the collection of name, email address, or other customized information by asking you to reply via SMS texts with specific information. Note: Message and data rates apply.
  • Swipe4Free can collect your mobile number, name, email address, when you submit the information via Swipe4Free’s (online form).
  • Swipe4Free can import your first and last name, phone number and email address when you have provided the information outside of the Swipe4Free system and have consented to opt-in to texts from the Swipe4Free.

Receiving text messages from Swipe4Free users is free of charge. However, standard text messaging rates from your wireless carrier still apply.

Promotional Communications

  • By submitting any registration or forms to Swipe4Free and signing up for text notifications from us, you consent to receive marketing text messages (e.g. promotions, car reminders) from Swife4Free or our affiliates or business partners at the number provided. Consent is not a condition of purchase. Note: Message and data rates apply. Msg frequency varies. You may unsubscribe at any time by replying STOP or by clicking the unsubscribe link (where available).

You may opt out of receiving promotional emails or text messages from Swipe4Free by following the instructions in those emails or text messages. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Notice to California Residents

Your California Privacy Rights Regarding Direct Marketing Information

California law allows California residents once a year to request information regarding our disclosure of your personal information, if any, to third parties for those third parties’ direct marketing purposes during the preceding calendar year. This information includes:

  1. The categories of information we disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year;
  2. The names and addresses of third parties that received the information; and
  3. If the nature of the third party’s business cannot be determined from their name, to obtain examples of the products or services marketed.

Contacting Us

You can contact Swipe4Free with your questions and concerns at:
Or by Mail at: 369 Lexington Ave, Suite 16th Floor, New York, NY – 10016.